YouTube: Fueling the Content Revolution
Thu 23 June
Entertainment Festival - Inspiration stage
According to some we’ve reached “Peak TV”, with unprecedented choice and competition leaving audiences overwhelmed and content creators unable to find the talent or viewership to sustain so many storylines. It's a compelling narrative, but it’s false. Despite concerns about technology undermining artistic quality, the new media revolution is actually fueling a creative boom, while new monetization models mean that smaller audiences can sustain bigger ideas. The resulting creative freedom is raising the bar for everyone, leading to bold experimentation and expanded opportunities for diverse groups and underrepresented voices to fuel a true revolution in content.