YouTube: Fueling the Content Revolution

Event Details

  • Thu 23 June
  • 15:00
  • Entertainment Festival - Inspiration stage
Danielle Tiedt Chief Marketing Officer, YouTube
Kelly Merryman Vice President, Content Partnerships, Google
Nigel Morris CEO, Dentsu Aegis
Hayla Ghazal YouTube creator

According to some we’ve reached “Peak TV”, with unprecedented choice and competition leaving audiences overwhelmed and content creators unable to find the talent or viewership to sustain so many storylines. It's a compelling narrative, but it’s false. Despite concerns about technology undermining artistic quality, the new media revolution is actually fueling a creative boom, while new monetization models mean that smaller audiences can sustain bigger ideas. The resulting creative freedom is raising the bar for everyone, leading to bold experimentation and expanded opportunities for diverse groups and underrepresented voices to fuel a true revolution in content.

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